Marketing is like hunting. Some hunters stalk their prey. They know where they are supposed to hang out and they go after them. They walk for miles and miles seeking their prey. But bears have a wide range and the hunter expends a lot of energy chasing after the bear, often in vain.
- Tammy Strobel
- Stephanie Chandler
- Todd Tresidder
The smart hunter baits their prey. Again, they go to where they know bears hang out, but this time they leave bait. They put out bait at the same spot for weeks at a time, and the bear gets used to coming to the same spot every day to consume the bait. On the first day of bear season, the hunter sits quietly near the bait and waits for the bear to arrive. The hunter expends a lot less energy, and the results are much more effective.